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WHIP Template

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WHIP Template

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This is a free/pay-what-you-want template from Who First. Enter $0 to get it free.

"What do you mean WHIP?" you're thinking. Good question.

Before I answer that, let me ask you this:

How do you help your different customer segments get to the best content for them?

Different people have different needs and different journeys, even if you’re helping them toward similar goals.

You probably treat them all the same, send them to general content, and just hope they find their way forward. This isn’t great for them; they’re underserved because you’re not speaking to their specific needs and they have to find their own way.

So…to answer your question, here’s what WHIP is:

What is WHIP?

WHIP is an acronym that describes what you need to know to create content or flows that helps your audience find their way through a branch to the best path for them:

  • W - Who is this for?
  • H - How does it fit into their journey?
  • I - How do they Identify themselves?
  • P - How do they make Progress?

This is a template (with instructions) that we use in the Who First Framework to plan out a specific piece of atomic content before rushing off to creating something without thinking.

The download includes:

  • The WHIP template in Google Doc format
  • The WHIP Template in Notion format
  • Instructions on how to use it. (In a PDF)
$
I want this!

The WHIP Template (Google Docs, Notion Page Link) and Instructions.

Is this everything you need, ever?
No
Will it help me plan and write better content?
It's a tool. If you use it right, it will.
Is this AI bullish!rt?
Nope. 100% hand-crafted.
Size
1.06 MB
Length
3 pages
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