WHAT Template

This is a free/pay-what-you-want template from Who First. Enter $0 to get it free.

"What do you mean WHAT?" you're thinking. Good question.

Before I answer that, let me ask you this:

Do you create multi-step flows or content experiences for your customers?

Do you create content or flows that aren’t just an immediate conversion or outcome? Where they make several small decisions, perform research, go from step to step, or are part of a long purchase decision?

For example:

• Onboarding flows that aren’t collecting basic information
• Self-assessments or diagnostics
• Choosing between options they have to research to understand
• An in-depth learning or research process
• Content Pillars

So…to answer your question:

What is WHAT? 🤯

WHAT is an acronym that describes what you need to know to create content or flows that take your audience through multistep flows or content:

• W - Who is this for?
• H - How does it fit into their journey?
• A - How should their Affinity change?
• T - Then what should they do?

This is a template (with instructions) that we use in the Who First Framework to plan out a specific piece of atomic content before rushing off to creating something without thinking.

The download includes:

• The WHAT template in Google Doc format
• The WHAT Template in Notion format
• Instructions on how to use it. (In a PDF)